It’s not just out-of-state buyers who are making offers on properties sight unseen!  Buyers around the corner are now becoming more willing to write an offer on a house without seeing it in person. It’s more important than ever to showcase features that are most important to today’s shoppers. In addition to detailed MLS descriptions, images and videos are crucial in conveying the features, feel, and flow of a property. 

 

According to data presented by Jessica Lautz during the National Association of REALTORS® 2020 Sustainability Summit, 35% of consumers are changing what they’re looking for in a home. Lautz is NAR’s Vice President of Demographics and Behavioral Insights.

 

Right now, home offices top consumers’ wish-lists. Two home offices may be desirable when spouses are both working from home, and others may want a third space to accommodate their kids’ schooling. Lautz also noted that homes that accommodate multiple generations are getting more attention because kids often return home. Some families want to keep older relatives out of seniors-only settings.

 

Staging helps buyers picture themselves better in a new home, and decreases the amount of time a home is on the market. According to a 2019 NAR study, Forty-four percent of buyers’ agents say that staging a home increases its value. Twenty-five percent say staging can increase the home’s value by 1 to 5 percent, and 12 percent say it increases the value by 6 to 10 percent. 

 

Be sure your stagers up on the latest consumer preferences. They may be able to transform a spare room into a desirable office space, for example, or find a niche that can be staged for kids’ remote learning.  They also could show ways to divide space and provide privacy for everyone living in a multigenerational home.

 

Videographers and photographers also may need detailed directions from you about where to focus their lenses.  Contact Geoff Wilkinson, SRES for recommendations on staging techniques and referrals to the best stagers in the area!  Geoff’s email is gwilkinson@kw.com